Contact Us Page Best Practices
Great contact forms typically:
- Are easy to find, so a visitor can quickly get in touch with you.
- Explain why someone should contact your business.
- Describe how your business can help solve the visitors’ problems.
- Include an email and phone number so visitors can get in touch with you on their first attempt.
- Include a short form using fields that’ll help your business understand who’s contacting them.
- Have a call-to-action to provide visitors with another action to take if they choose not to complete the form.
- Leverage key contact form design elements — like user-friendly layouts and clear formatting — to create the optimal user experience for visitors in reviewmedias.com.
- Showcase the company’s thought leadership, whether by including a list of recent blog posts or articles about the company in the press.
- Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors another way to engage with the business.
- Redirect to a thank you page that explains when and how you’ll be contacting the visitor.
- Promote helpful content and resources.
- Are creative and memorable, allowing visitors to associate contacting your brand with a positive or funny memory.
- Show off what your brand does so visitors and potential customers can get a sense of the work you do before they even get in touch.
- Avoid unnecessary fields and words, so your page remains as straightforward as possible — no fluff.
Now that we’ve gone over best practices let’s review examples of some of the most effective Contact Us pages on the Internet.
Time to get inspired.